What is a web Microsite?
A web microsite is a small group of web pages (usually up to 15) on their own domain name, meant to function as a small main website, or a supplement to a bigger, primary website. Build a web microsite with COMMbits, the leader in all-inclusive business solutions in the Greater Toronto Area and beyond!
Web microsites are typically used for specific editorial, marketing or commercial purposes, for example to market a specific product or service. The scope of a microsite is very narrow and specific:
- Showcase new products or services
- New Product campaigns
- Creative virtual brochures
- Publish corporate annual reports
- Precursors to a start up company’s main website
- Provide information on events
- Wedding invitations
- Build search engine popularity
The possibilities for web microsites are endless! For example, an insurance broker may present and showcase a new insurance product with a microsite specific to the new product.
Due to their nature web microsites have the big advantage of narrow focusing on their underlying keywords, a factor that can dramatically increase positioning in Search Engines or Pay Per Click (PPC) advertising. It is easy to create microsites that target topic-specific keywords, and write content that is appealing, while at the same time is Search Engine-friendly.
